Toolkit: 2025 Marketing Calendar

• Are you struggling to keep track of all the business development and marketing tasks you could be doing?
• Are you unsure what to prioritise, and where to devote your time, money and attention?
• Do you find yourself scrambling to create content – such as social media posts, email newsletters, awards entries, and new website updates – and wish you could plan and streamline your activities on a regular basis?

Imagine how much easier your business development and marketing would be, if you had an overarching calendar with all of your key channels, platforms, activities and tasks in one location?

And it was all aligned with your business development goals, to help you build and improve your new client pipeline?

Introducing SLD's 2025 Marketing Calendar

Sounds Like Design developed this Marketing Calendar following repeated requests from our clients and Architecture Marketing 360 students for a single-source document to track activities across the year.

The calendar is presented in a spreadsheet that you can customise for your practice, and it sets out suggested tasks and activities that you can plan and delegate across our six key marketing channels:

•    Referrals
•    Email 
•    Social Media
•    Publishing
•    Awards, and
•    your Website.

This is the first comprehensive marketing calendar for Australian architects, and it will help you prioritise the most impactful tasks and activities, and save you countless hours by refocussing your attention throughout the year.

Better still, adopting this overarching perspective will help you to enhance and refine your business development and marketing strategy over time, and ensure that all of your future marketing investments are aligned with your stated goals, so you can continuously improve your new client pipeline.